Art direction and design
Go Family was an ad campaign for ADT Go. It included a commercial spot and out-of-home campaign that was seen in multiple cities across the United States.
Guiding Question
How can ADT help make families with busy lives feel safe both inside and outside of the home?
Approach
I collaborated closely with the creative director to art direct story boards for four pitches, which I created comps for. While each pitch took a different direction, the team focused on telling a story through each that matched the bustling and active lifestyle of the ADT customer while emphasizing the importance of family as a central value.
Go Family was an ad campaign for ADT Go. It included a commercial spot and out-of-home campaign that was seen in multiple cities across the United States.
Guiding Question
How can ADT help make families with busy lives feel safe both inside and outside of the home?
Approach
I collaborated closely with the creative director to art direct story boards for four pitches, which I created comps for. While each pitch took a different direction, the team focused on telling a story through each that matched the bustling and active lifestyle of the ADT customer while emphasizing the importance of family as a central value.
︎︎︎ ADT selected the “Go Family” pitch and hired my team to produce a nationally televised commercial and out of home campaign.
︎︎︎ Sample frames from commercial comps used in the pitch decks.
︎︎︎ Billboards appeared in Houston, Orlando, Columbus, and Silicon Valley.
︎︎︎ In addition to billboards, the out of home campaign included a takeover of all digital ad space in Union Station, Washington DC.
︎︎︎ Diorama. Union Station, Washington D.C.
︎︎︎ Banners and directory. Union Station, Washington D.C.
︎︎︎ Directory. Union Station, Washington D.C.
︎︎︎ Banners. Union Station, Washington D.C.