Branding and web design

My team was given a new logo to work from. From there we developed color and type palettes and designed brand collateral such as posters, a promotional postcard, an informational brochure, and a website.


PSU’s BFA in art practice is a unique interdisciplinary program. Students can take classes that span nine disciplines to create a degree that reflects their own artistic interests. My team developed a brand that reflected the program’s choose-your-own-degree-style approach through visual explorations of the lines of the logo mark. The lines act as a guide that draws the eye through information, sometimes splitting or separating — leaving the viewer to choose where to go next.


Portland State University Art Practice BFA Program.


Ariel Fogden, Dom King, Shawn Schmidt.

Quad-fold brochure

Poster templates

Web design

Promotional postcard
© Kris Blackmore 2020