Branding and web design

My team was given a new logo to work from. From there we developed color and type palettes and designed brand collateral such as posters, a promotional postcard, an informational brochure, and a website.

Approach

PSU’s BFA in art practice is a unique interdisciplinary program. Students can take classes that span nine disciplines to create a degree that reflects their own artistic interests. My team developed a brand that reflected the program’s choose-your-own-degree-style approach through visual explorations of the lines of the logo mark. The lines act as a guide that draws the eye through information, sometimes splitting or separating — leaving the viewer to choose where to go next.

For

Portland State University Art Practice BFA Program.

Team

Ariel Fogden, Dom King, Shawn Schmidt.






Quad-fold brochure



Poster templates





Web design



Promotional postcard
© Kris Blackmore 2020