Branding and web design
From the logo developed by a previous team on this project from we developed color and type palettes and designed brand collateral including posters, a promotional postcard, an informational brochure, and a website.
Guiding Question
How do we unite all the departments of an interdisciplinary art college under one brand system?
Approach
PSU’s BFA in art practice is a unique interdisciplinary program. Students can take classes that span nine disciplines to create a degree that reflects their own artistic interests. My team developed a brand that reflected the program’s choose-your-own-degree-style approach through visual explorations of the lines of the logo mark. The lines act as a guide that draws the eye through information, sometimes splitting or separating — leaving the viewer to choose where to go next.
For
Portland State University Art Practice BFA Program.
Team
Ariel Fogden, Dom King, Shawn Schmidt.
From the logo developed by a previous team on this project from we developed color and type palettes and designed brand collateral including posters, a promotional postcard, an informational brochure, and a website.
Guiding Question
How do we unite all the departments of an interdisciplinary art college under one brand system?
Approach
PSU’s BFA in art practice is a unique interdisciplinary program. Students can take classes that span nine disciplines to create a degree that reflects their own artistic interests. My team developed a brand that reflected the program’s choose-your-own-degree-style approach through visual explorations of the lines of the logo mark. The lines act as a guide that draws the eye through information, sometimes splitting or separating — leaving the viewer to choose where to go next.
For
Portland State University Art Practice BFA Program.
Team
Ariel Fogden, Dom King, Shawn Schmidt.
︎︎︎ Quad-fold brochure
︎︎︎ Poster templates for artist talks
︎︎︎ Web design
︎︎︎ Promotional postcard